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• Increases prepaid gift sales
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Builds brand awareness
•
Keeps full cash value in store
•
Customers spend more
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Tracks Loyalty Program points
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Easy to carry and use
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Powerful promotional tool
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Complete transaction reporting
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| M A R K E T F A C T S |
45%
of the population has used prepaid gift cards, compared
to 11% last year.
Purchasers spent an average of $200 last year, up by $61
from the prior 12 months.
Most
gift card recipients make more than one trip to the
store to use up the value of their card.
61%
spend more than the value of the card.
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Collaborative
Marketing
Teaming up with a complimentary business or product, a community organization,
or your favorite charity, can be a great way to use gift cards to
benefit all participants.
A bookstore
can sell card-front ad space to a publisher to promote a new book.
In a fundraising scenario, the merchant supplies pre-loaded cards
to the charitable organization to sell in their next fundraising
drive. The consumer buys a card to support the charity and then
becomes a potential new customer when they use it.
Use your
imagination—and use gift cards to make it happen
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| Contact
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Call:703-481-7000
Or:1-800-747-6273
Fax:703-467-2888 |
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