Points
for purchases
The first step in creating a Loyalty Program is to decide what
point value to assign to customer purchases. You can assign
points per dollar spent, or multiples of one dollar, or divisibles
of one dollar. The system can also tally customer transactions
for purchases and assign points per purchase (frequency). For
example:
One dollar equals five points.
Five dollars equals five points.
One dollar equals ten points.
One purchase equals ten points.
Award levels & redemptions
The system can accomodate up to 6 (six) Award Levels. Each time
an Award Level is reached, the terminal printer will print a
message advising the merchant and cardholder that the cardholder
is eligible to redeem an award at that time. The cardholder
has the option to not redeem an award and continue accumulating
points in the program. Awards are given by the merchant according
to their specific program rules. Award values and prizes are
also merchant determined.
The
Loyalty receipt
The terminal prints a receipt which tracks the points added
to the customer’s Loyalty account and provides a total
for all points accumulated to date and available for redemption
(point balance). To eliminate confusion, no previous redemptions
are shown.
Terminal
functions
Activation: Activates a new Loyalty Card as a programparticipating
card.
Purchase
/ Sale: Amount of the purchase at point of sale.
Void:
Voids a current day transaction
Balance
Inquiry: Obtain Loyalty point totals from account database.
Deactivation:
Remove card account from the Loyalty system.
Redemption:
Cardholder can redeem an Award at point of sale.
Totals:
Merchant can obtain total points for the same or previous
day.
Terminal
applications
Most of the same terminals and applications that process Stored
Value / Gift Card transactions can also be set up to process
transacitons for the Loyalty Program. The Tranz 330 and 380,
(the 460 is Stored Value / Gift Card only), the Nurit 2085/3000,
Hypercom applications are processor specific. PC Charge, a
windows based software application, can process all of your
credit card needs as well as all of the Valutec transactions.
Valutec has a touch screen capable software application that
can process all transactions while installed in any windows
base computer or POS System. Integration with other terminal
applications and POS systems are in process and being evaluated.
Reports
The system will provide reports indicating loyalty points
earned through purchases, a summary of redemptions, transactions
voided, balance inquiries and other activity relative to that
merchant’s program.
|
